Fruitnet Forum Colombia explores the main developments in the world’s biggest markets. On the first day, a programme of senior-level international speakers will analyse the key issues affecting today’s produce industry, offering an invaluable insight into new expansion opportunities and how to avoid some of the pitfalls that could stall future growth. The second day is reserved for a field trip to some regional points of interest.

To propose a conference topic or to take part as a speaker or expert panellist please contact:  Maura Maxwell – maura@fruitnet.com

Tuesday 26 June 2018

08:00-09:00 Registration

09:00-09:15 Welcome Address

09:15-10:00 Session 1: Why Colombia?

Why is Colombia’s fresh produce industry so attractive for investors? How can Colombia best boost fresh produce exports? And why is Colombia such an attractive consumer market? Business leaders discuss the global opportunity for Colombia.

10:00-10:45 Session 2: Colombia’s new export winners

Colombia’s position as a prime supplier of quality fruits and vegetables is growing. We name Colombia’s new export winners for the next 10 years such as melons, mangoes and blueberries.

10:45-11:45 NETWORKING BREAK

11:45-12:30 Session 3: Changing global markets for Colombia

Colombia grows almost everything because it has great soils and many microclimates. Colombia is also perfectly located to supply Europe and Asia. How can Colombia best supply both markets? Experts explain vital European and Asian market data. Plus the best trade analysis of each market.

12:30-13:30 Session 4: Colombia faces the big supermarket challenge

Shoppers buy from supermarkets, so what do supermarkets want from their suppliers? And how will these relationships change?

13:30-14:30 NETWORKING LUNCH

14:30-15.15 Session 5: Bananas: adding value through diversification

Banana markets are full. But more access to Asia can help Colombia grow. How can Colombia meet future demand? Top marketers explain how to revitalise the banana category.

15:15-16:00 Session 6: Avocados: ripe-and-ready for growth

Avocados are Colombia’s new star. How can Colombia profit from global demand for avocados?

16:00-16:45 NETWORKING BREAK

16:45-17:30 Session 7 – harnessing the power of technology

How can new technological solutions in machinery, logistics and pre- and post-harvest help Colombian growers?

17:30-18:15 Session 8 – Understanding tomorrow’s consumer

Consumer habits are changing in Europe and Asia. What influences the shoppers of tomorrow? How can Colombia benefit?     

18:15-18:30 Messages to take home: conference concludes.

18:30-19:45 NETWORKING COCKTAIL

Wednesday 27 June 2018

09:00-12:00 Buyer-seller Meet: One-on-one business meetings

Global buyers make new orders with Colombia’s best suppliers in one-on-one speed meetings. 

12:00-13:30 NETWORKING LUNCH

13:30-17:00 Study Tours 

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