Fruitnet Forum Colombia explores the main developments in the world’s biggest markets. On the first day, a programme of senior-level international speakers will analyse the key issues affecting today’s produce industry, offering an invaluable insight into new expansion opportunities and how to avoid some of the pitfalls that could stall future growth. The morning of the second day is reserved for face-to-face meetings while in the afternoon the delegates will be taken on a field trip to some regional points of interest.

To propose a conference topic or to take part as a speaker or expert panellist please contact:  Maura Maxwell –

Tuesday 26 June 2018

08:00-09:00 Registration

09:00-09:15 Welcome Address

09:15-10:00 Session 1: Why Colombia?

Why is Colombia’s fresh produce industry so attractive for investors? How can Colombia best boost fresh produce exports? And why is Colombia such an attractive consumer market? Business leaders discuss the global opportunity for Colombia.

10:00-10:45 Session 2: Colombia’s new export winners

Colombia’s position as a prime supplier of quality fruits and vegetables is growing. We name Colombia’s new export winners for the next 10 years such as melons, mangoes and blueberries.


11:45-12:30 Session 3: Changing global markets for Colombia

Colombia grows almost everything because it has great soils and many microclimates. Colombia is also perfectly located to supply Europe and Asia. How can Colombia best supply both markets? Experts explain vital European and Asian market data. Plus the best trade analysis of each market.

12:30-13:30 Session 4: Colombia faces the big supermarket challenge

Shoppers buy from supermarkets, so what do supermarkets want from their suppliers? And how will these relationships change?


14:30-15.15 Session 5: Bananas: adding value through diversification

Banana markets are full. But more access to Asia can help Colombia grow. How can Colombia meet future demand? Top marketers explain how to revitalise the banana category.

15:15-16:00 Session 6: Avocados: ripe-and-ready for growth

Avocados are Colombia’s new star. How can Colombia profit from global demand for avocados?


16:45-17:30 Session 7 – harnessing the power of technology

How can new technological solutions in machinery, logistics and pre- and post-harvest help Colombian growers?

17:30-18:15 Session 8 – Understanding tomorrow’s consumer

Consumer habits are changing in Europe and Asia. What influences the shoppers of tomorrow? How can Colombia benefit?     

18:15-18:30 Messages to take home: conference concludes.


Wednesday 27 June 2018

09:00-12:00 Buyer-seller Meet: One-on-one business meetings

Global buyers make new orders with Colombia’s best suppliers in one-on-one speed meetings. 


13:30-17:00/18:00 Study Tours 

  • TOUR 1: Visit to the cargo terminal of El Dorado Airport – Avianca Cargo

This airport is strategic for the region given its centric location in the American continent, facilitating South America’s conections to the rest of the world. In 2017, El Dorado was awarded for second time in a row by the Skytrax awards as the best airport in South America.
For this occasion, the visit will be through Avianca Cargo, subsidiary of Avianca, the first commercial airline in Colombia. The tour will include visit to their warehouses (import, export zones and cold rooms).

  • TOUR 2 : Visit to points of sale. Carulla – Surtifruver – “tiendas

The tour will start with a visit to a Carulla supermarket. Carulla is a chain of supermarkets, subsidiaries of Groupe Casino of France. Although they offer all kinds of consumer products, their image is mainly associated with fresh fruits and vegetables.

Afterwards, the tour will visit a Surtifruver store. Surtifruver is a Colombian company dedicated to commercializing fresh produce, meat, fish and dairy, mainly in Bogotá and neighboring municipalities. These stores are a referent for the local consumers, given the quality and the freshness of the products.

Lastly, delegates will be able to visit some “tiendas the barrio”, which are little convenience stores that can be found all around the city.