Fruitnet Forum Colombia explores the main developments in the world’s biggest markets. On the first day, a programme of senior-level international speakers will analyse the key issues affecting today’s produce industry, offering an invaluable insight into new expansion opportunities and how to avoid some of the pitfalls that could stall future growth. The morning of the second day is reserved for face-to-face meetings while in the afternoon the delegates will be taken on a field trip to some regional points of interest.
To propose a conference topic or to take part as a speaker or expert panellist please contact: Maura Maxwell – firstname.lastname@example.org
Tuesday 26 June 2018
09:00-09:15 Welcome Address
09:15-10:00 Session 1: Why Colombia?
Why is Colombia’s fresh produce industry so attractive for investors? How can Colombia best boost fresh produce exports? And why is Colombia such an attractive consumer market? Business leaders discuss the global opportunity for Colombia.
- Emilio Arévalo, Colombian Agricultural Institute, COLOMBIA
- Felipe Fonseca Fino, UPRA, COLOMBIA
- Alvaro Palacio Peláez, Asohofrucol, COLOMBIA
10:00-10:45 Session 2: Colombia’s new export winners
Colombia’s position as a prime supplier of quality fruits and vegetables is growing. We name Colombia’s new export winners for the next 10 years such as melons, mangoes and blueberries.
- Javier Parra, Rijk Zwaan, COLOMBIA
- Nigel West, Tropical Direct, UK
- Noris Ledesma, Fairchild Tropical Botanic Garden, COLOMBIA
- Luis Carlos Afanador, Proplantas, COLOMBIA
10:45-11:45 NETWORKING BREAK
11:45-12:30 Session 3: Changing global markets for Colombia
Colombia grows almost everything because it has great soils and many microclimates. Colombia is also perfectly located to supply Europe and Asia. How can Colombia best supply both markets? Experts explain vital European and Asian market data. Plus the best trade analysis of each market.
12:30-13:30 Session 4: Colombia faces the big supermarket challenge
Shoppers buy from supermarkets, so what do supermarkets want from their suppliers? And how will these relationships change?
13:30-14:30 NETWORKING LUNCH
14:30-15.15 Session 5: Bananas: adding value through diversification
Banana markets are full. But more access to Asia can help Colombia grow. How can Colombia meet future demand? Top marketers explain how to revitalise the banana category.
15:15-16:00 Session 6: Avocados: ripe-and-ready for growth
Avocados are Colombia’s new star. How can Colombia profit from global demand for avocados?
- Martina Otten, Trops, SPAIN
- Joon Hong Choi, Soo Il Commerce, SOUTH KOREA
- Heidi Zhang, Shanghai Supafresh Trading Co., CHINA
- Pedro Aguilar, Westfalia Fruit, COLOMBIA
16:00-16:45 NETWORKING BREAK
16:45-17:30 Session 7 – harnessing the power of technology
How can new technological solutions in machinery, logistics and pre- and post-harvest help Colombian growers?
- Salvador Martínez, Obeikan, SPAIN
- Rodrigo Diaz, DECCO Worldwide, CHILE
- Ricardo Sproesser, Port of Antwerp, BRAZIL
17:30-18:15 Session 8 – Understanding tomorrow’s consumer
Consumer habits are changing in Europe and Asia. What influences the shoppers of tomorrow? How can Colombia benefit?
- Angel Ber, Kantar Worldpanel, SPAIN
- Andreas Schindler, Don Limón, GERMANY
- Néstor Gutierrez, FLP International, COLOMBIA
18:15-18:30 Messages to take home: conference concludes.
18:30-19:45 NETWORKING COCKTAIL
Wednesday 27 June 2018
09:00-12:00 Buyer-seller Meet: One-on-one business meetings
Global buyers make new orders with Colombia’s best suppliers in one-on-one speed meetings.
12:00-13:30 NETWORKING LUNCH
13:30-17:00/18:00 Study Tours
TOUR 1: Visit to the cargo terminal of El Dorado Airport – Avianca Cargo
This airport is strategic for the region given its centric location in the American continent, facilitating South America’s conections to the rest of the world. In 2017, El Dorado was awarded for second time in a row by the Skytrax awards as the best airport in South America.
For this occasion, the visit will be through Avianca Cargo, subsidiary of Avianca, the first commercial airline in Colombia. The tour will include visit to their warehouses (import, export zones and cold rooms).
TOUR 2 : Visit to points of sale. Carulla – Surtifruver – “tiendas”
The tour will start with a visit to a Carulla supermarket. Carulla is a chain of supermarkets, subsidiaries of Groupe Casino of France. Although they offer all kinds of consumer products, their image is mainly associated with fresh fruits and vegetables.
Afterwards, the tour will visit a Surtifruver store. Surtifruver is a Colombian company dedicated to commercializing fresh produce, meat, fish and dairy, mainly in Bogotá and neighboring municipalities. These stores are a referent for the local consumers, given the quality and the freshness of the products.
Lastly, delegates will be able to visit some “tiendas the barrio”, which are little convenience stores that can be found all around the city.